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Spying on Success

Spying on Success

Competitive Intelligence
in the Age of Artificial Intelligence
SECOND EDITION
(Available 10/31. Kindle edition on presale now!)

Competitive Intelligence is the ability to find actionable intelligence when everyone else hears noise. It’s the science of crafting unintentional communication into Competitive Advantages or an early warning of upcoming challenges.

Spying on Success represents twenty-five years of experience in developing and managing Competitive Intelligence campaigns for: Fortune 500 Companies, Silicon Valley Start-ups, Foreign Governments, Law Enforcement, and Investigative Journalist.

This book will explain the capabilities of Competitive Intelligence and describe, from conception to completion, how to develop high ROI Competitive Intelligence campaigns of your own.

Available on:  Amazon
Chapter List
PREFACE
Chapter 1 What is Competitive Intelligence?
Chapter 2 Online intelligence collection
SECTION I: OBJECTIVES
Chapter 3 Setting objectives
Chapter 4 Creating a playbook
SECTION II: TACTICS
Chapter 5 How to approach tactics
Chapter 6 Tools and teams
Chapter 7 Monitoring systems
Chapter 8 Tradecraft
Chapter 9 Tactics and ethics
SECTION III: SOURCES
Chapter 10 Analysis: facts, evidence, and metadata
Chapter 11 Finding sources
Chapter 12 Handling intellectual property
Videos
Competitive Intelligence is how to hear actionable intelligence when everyone else hears noise.

This book describes the objectives, tactics, and sources used in modern online Competitive intelligence campaigns.

Today, very little Competitive inteligence is done on the street. Almost all has moved onilne.

And the move from the physical to virtual worlds was the biggest thing to happen to Competitive Intelligence.

Poorly planned Competitive Intelligence campaigns are easy to spot. This video provides some insights into what happens when planning isn't a priority.

The word "Spying" has strong connotaions. Is there a difference betweeen spying and snooping? What obligations does society have to monitor the rich and powerful that control ecconomies and politics?

Metadata is mentioned frequently in the book, but what is metadata? This video explains:

How metadata provides context for other information.

How metadata can be created through analytics.

How metadata is always present, even when the primary data isn't.

Competitive intelligence is a crucial field that involves gathering data and insights about your competitors. The analysis of intelligence is the very lifeblood of competition. When done well, competitive intelligence provides a path for continual organizational improvement that should make things better for all of us.

The endorsement of Competitive Intelligence is been based on the premise that CI drives competition and that competition is good. But is it?

For many reasons, investigators filter analysis through their own personal biases. Let's identify some of the biases that effect Competitive Intellgience campaigns.

About the Author
Michael Schrenk is a software developer who specializes in bot development for Competitive Intelligence. His first book, "Webbots, Spiders, & Screen Scrapers" was called by Dr. Dobbs Journal, "The definitive work on the subject."
Watch on YouTube.

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Contact
We're based in the beautiful American Southwest, but operate globally.