Spying on Success

This book describes the objectives, tactics, and sources used in modern online Competitive intelligence campaigns.

Today, very little Competitive inteligence is done on the street. Almost all has moved onilne.

And the move from the physical to virtual worlds was the biggest thing to happen to Competitive Intelligence.

Poorly planned Competitive Intelligence campaigns are easy to spot. This video provides some insights into what happens when planning isn't a priority.

The word "Spying" has strong connotaions. Is there a difference betweeen spying and snooping? What obligations does society have to monitor the rich and powerful that control ecconomies and politics?

Metadata is mentioned frequently in the book, but what is metadata? This video explains:

How metadata provides context for other information.

How metadata can be created through analytics.

How metadata is always present, even when the primary data isn't.

Competitive intelligence is a crucial field that involves gathering data and insights about your competitors. The analysis of intelligence is the very lifeblood of competition. When done well, competitive intelligence provides a path for continual organizational improvement that should make things better for all of us.

The endorsement of Competitive Intelligence is been based on the premise that CI drives competition and that competition is good. But is it?

For many reasons, investigators filter analysis through their own personal biases. Let's identify some of the biases that effect Competitive Intellgience campaigns.